You might remember Dave. We spoke about him in our article on GEO – he’s the plumber from Chelmsford who looked at me with genuine terror when I mentioned the word “optimisation.” We got his plumbing business showing up in AI search results, sorted his structured data, and sent him home a somewhat reluctant convert … Read more

Last autumn, I got a message from my old university friend Priya, who runs a small skincare business from her home in Leeds. “Tom,” she wrote, “my website traffic has completely fallen off a cliff. What’s happening?” I knew exactly what was happening. We’d talked about it in a previous article – AI search is … Read more