Adzooma Review: An Easy Online Advertising Solution For Startups & SMEs

Overall Rating:

9.5

Ease Of Use = 9.4

Value For Money = 9.8

Customer Support = 9.7

Features = 8.9

Adzooma review – this online software promises to be the one-stop advertising management platform for businesses of all sizes. But can it help SMEs and startups grow their PPC campaigns or are they better off going it alone? 

That’s what this review will find out. 

Whether you’ve already set up your own PPC campaigns or are looking to get started, we’ll be looking at whether Adzooma can deliver for your business. 

At a glance

Adzooma is an advertising management platform, compatible with Google Ads, Facebook Ads and Microsoft Ads. If you use one or more of these platforms, it gets you one central place to manage all of your accounts. 

You link your advertising accounts into their platform, and their intelligent AI systems will scan your campaigns and highlight actions you can take to improve your performance. This means that you don’t have to waste as much time looking at your data to find out where your weak points are – Adzooma will do it for you. 

It’s like having your own robotic PPC manager added to your team. 

As well as suggestions to improve your campaigns, our Adzooma review has found it is also filled with easy to use management features, such as reporting and innovate automation rules that do the work for you. All of this is included in their competitively low price that will always be cheaper than hiring a PPC agency. 

Fundamentally, they offer a quicker and easier way to manage your PPC campaigns and give more time back to your business. 

They also offer basic SEO insights to complement your paid strategy insights, which can help with keyword targeting and ad relevancy.

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What features does Adzooma offer? 

Adzooma breaks down its features into four key features: PPC Opportunities, PPC Performance Report, SEO Performance Report and Web Metrics Report.

But for a more advanced look at Adzooma, we’re going to look at each of these features in a bit more detail for a more complete Adzooma review. 

1. PPC Opportunities

Opportunities are Adzooma’s name for any actions that you can take to improve your account.

They’re calculated by an AI system, which monitors your campaigns and runs over 50 daily checks on your account. If it spots something that can improve your performance, it will generate an opportunity for you. This could be anything from adding a keyword that you might want to bid on, fixing a spelling mistake in your ad copy or adding time scheduling options to your adverts. 

If you go into the opportunities in the platform, you’ll see a list of all the available opportunities for your campaigns. Find the ones you want to apply and then add them to the queue. 

Once you’re happy, click ‘apply all’ and they will be automatically done for you. You don’t need to log back into your Google Ads or Facebook Ads account to make the changes, it’s all done in Adzooma. 

2. PPC Performance Report  

The PPC Performance Report is a report that gives an overview of your entire PPC performance, with insights on how to increase value from your campaigns. It’s designed to be a one stop overview for all of your accounts, so you don’t have to spend time individually extracting and reviewing different reports from all of your accounts.

Although this is a good overview, particularly if you have multiple advertising platforms, it doesn’t offer as much detail as you will find in other native reports. It can, however, give you a starting point to work from and is good for those just starting out with PPC.

3. SEO Performance Report

This is another report overview, this time aimed at your SEO (Search Engine Optimisation) performance. This report looks into key elements like keyword performance, page speed, onsite SEO checks and backlinks to give you a quick overview of how your website is perfomaning. It also compares it to some of your competitors to give some quick keyword wins that you can use in your campaigns.

Although it’s nice to have some SEO insights, this report is again more basic than you would find using dedicated SEO software.

4. Web Metrics Report

The last report in Adzooma’s suite is the Web Metrics report, which looks at the speed, usability, and technical performance and gives you a rating out of 100.

It’s a nice add-on that could be used to see any immediate issues with your website, but won’t be something that you use often.

Adzooma pricing

Adzooma currently have 3 tiered plans to choose from: Free, Silver and Gold.

• The free plan will allow you to connect unlimited ad accounts and unlock unlimited profiles and projects. However, you will only have access for a single user and all of the above reports can only be ran once per month.
• The Silver plan is priced at £49 per month, which gives you more user access, and the ability to run reports weekly in your own branding.
• The Gold plan has all the features of Silver, but allows you to run reports daily. It costs £139 monthly.

For most small businesses we’d recommend using a free account and testing how useful the reports are for your business before deciding if you want to upgrade to a paid package to get more frequent access. This is particularly true as you can get the information natively on the advertising platforms or through SEO software, which might be more cost-effective if you’re only running a small advertising account.

Adzooma reviews from customers: 

Adzooma has an excellent 4.7/5 star rating on Trustpilot, with 86% of customers giving it a 5-star review. On Capterra, they have a 4 star rating, with average ratings of:

• 4.5/5 for ease of use
• 4.3/5 for customer service
• 4/5 for features
• 4.2/5 for value for money

Some of the negative reviews mention past services that Adzooma no longer seem to offer, such as Marketplace and landing page creation. There are also some reviews that claim promotional offers (such as getting a gift card) were never redeemed when signing up, but again these offers are no longer live on the Adzooma website.

Some users also comment that although it’s good for a free platform, the additional paid features are on the pricey side.

“Adzooma is very easy to use. The Google and Microsoft PPC Performance reports do a nice job of laying out current performance metrics and areas to consider for improvement. I really appreciate this management tool.”

5-star review from Mark via Trustpilot 

“There are so many things I like about Adzooma; the facebook automation rules, very detailed campaigns Performance reports, and provision of helpful tips to help optimize ads and keep your account in good standing. I also like Adzooma because it is easy to setup and I was able to add all my Ad accounts which includes Google Ads, Bing/Microsoft Ads, and facebook ads.”

5-star review from Ade via Capterra 

“This is one easy platform. I have used quite a few ad management platforms but what I love about AdZooma is how easy it is to operate. Also, because it is so visually broken down, it simplified all the optimizations.”

5-star review from Max via Trustpilot

The advantages

The biggest advantage our Adzooma review has found is the time this platform can save you. 

Adzooma finds opportunities for you, meaning you don’t have to spend hours looking at your own data and trying to work out where you can do better. It will even apply them to your own account for you, saving valuable minutes logging back into your Google Ads, finding the right bit of your campaign and manually making the changes. 

This time is not something to be underrated. Every minute that you save using Adzooma is a minute that you can put back into your company. It’s what you can use to look at the bigger picture, finding new ways to help you grow.

Another advantage to point out is that the platform is always updating. Adzooma constantly works on adding new features and will even implement features that have been requested by customers. 

So, if there’s something you think is missing, send them a message. It might feature in their next update. 

The disadvantages

No Adzooma review would be complete without considering some of the negatives. Adzooma is compatible with Google Ads, Facebook Ads and Microsoft Advertising. Although the features for Google Ads are great, the other two platforms just aren’t there yet. 

They are relatively new additions to the platform, meaning there are fewer opportunities for you to choose from. They work great for reporting, but if you’re using Adzooma just for your Facebook or Microsoft ads, you might want to wait until they’ve got these services up and running. 

The company promises that will be implemented, but they’re not ready yet. 

Another downside is that you will still need to have at least some knowledge of PPC behind you to set up your campaigns. They’ll be able to help you once you get started, but it’s a management platform after all. For it to work, it needs something to manage. That part is on you. 

Whether Adzooma is right for you depends on your business. It’s a great safety net to help you while you get on your feet and really optimise your campaigns once you’ve got over the initial learning curve. 

But if you haven’t got the time to be setting up PPC campaigns, you might be better off hiring a PPC agency to get you off the ground.  

Are there any alternatives to Adzooma? 

Yes. Adzooma isn’t the only PPC management software on the market, so there are alternatives you might want to consider. 

Competitors to Adzooma include companies like Opteo, Wordstream and AdEspresso. Each of them in their own right has great features and tools to help make ads management easier. But when it comes to offering the full package, our Adzooma review feels this brand has them beat. 

For example, Opteo is missing core features like campaign analysis, conversion tracking and geotargeting. And honestly, if you were going to pay for a PPC software, I’d rather go for the one with more bang for my buck.  

You can see a full table of how the features of other companies compare to Adzooma here. 

We know it’s not always about price. But luckily for you, Adzooma has some of the best prices on the market. 

For example, Opteo prices start at $97 monthly. That roughly translates to £75 a month. Wordstream charge even more, charging and incredible £189 a month. That just doesn’t work for most startups or SMEs. 

Places like AdEspresso have plans that suit SMEs budgets, with their first plan coming in at $58 annually. But, at this price, you’ll have heavy account restrictions and will need to upgrade your account to get access to the better features. 

It’s important to remember that there’s no one solution to fit all. It’s always best for your business to make sure of all the free trials on offer to see which solution works for you. 

Adzooma review summary 

Adzooma promises to be an all in one advertising platform for Google, Facebook and Microsoft advertising. 

Although the features for Facebook and Microsoft aren’t quite there yet, our Adzooma review has found the platform delivers on its promise. It’s an easy to use platform that can help you manage and organise your advertising. Its opportunities feature means you don’t have to spend hours analysing your own data. It has the changes you need to make in front of you, saving time and effort while making more from your advertising. 

We have no hesitation in recommending Adzooma as a way for businesses to manage their PPC campaigns. But like with any software, you need to decide whether or not it’s right for you. 

So, make use of Adzooma’s free plan to test the software for yourself and see how it can help take your campaigns to the next level.